If you haven't noticed by now, the popularity of short stories in ebook form has increased. Or has it?
Browsing the Amazon Ebook pages, I see a significant trend of short stories that are serialized. These stories range from 99 cents to $2.99. These stories are mostly published by Indie Authors, and some are quite good reads. The problem is, they get you wrapped into the story and then it ends (interrupted) by the promise of the next book that is either available or being written while you pull your hair out.
After reading many reviews and bio's from Indie Authors, I have learned what seems to be the typical reason for sending out published novellas that are serialized. For the most part, the reason is that writing is their hobby, and thus the money they put into it is limited. This so-called hobby only pays for itself and nothing more. In other words, the cost of advertising and editing all go hand in hand on the short story/novella scene. To have a book cover designed can be costly enough for most to afford, so they do their own, and some are ok while other covers I've seen look terrible. Many new writers can't spare the $400-$1000 dollars to have their novels edited, but they will part with 150 dollars to have their novella published because editing charges are based on a per word basis. Usually anywhere from 2 cents a word to 8 cents a word, depending on the type and quality of editing the Author chooses.
I have noticed a few Indie Authors publish ebooks without a trace of editing or visible signs of beta-readings. Scathing reviews result, and it is seldom seen where readers ignore these mistakes and respond with favorable four and five-star reviews for story content. Some even offer to edit or beta-read stories for these Authors!